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Worldwide revenue from online games is expected to reach US$35 billion (S$44 billion) by 2017, up from US$19 billion in 2011, according to market researcher DFC Intelligence.

“Our investment in Cubinet rides on the burgeoning MMO (massively multi-player online role-playing) and casual games market in Asia, but it goes beyond that. It’s a strategic fit with our outreach to youths, who spend a lot of time online,” said MediaCorp CEO Shaun Seow.

“Cubinet’s reach provides a regional audience for our youth-oriented services. In turn, MediaCorp is keen to see how for example, Cubinet’s content could be turned into popular TV shows. The possibilities are endless.”

Cubinet, whose offerings include 9Yin and Forsaken World, also has an online point-based redemption system (CubiBonus), a casual platform games (CubiGames) and an online comic portal (Comixo). CEO Andy Choe said: “We’re excited by the market for MMO games, which is growing in terms of the number of gamers, and how much they spend online. We aim to stay ahead of the competition by knowing our customers and understanding their preferences and habits. We’re delighted to have MediaCorp as an investor and partner. We see many synergistic areas as we roll out new products and services to the region.”

http://www.todayonline.com/business/mediacorp-scores-majority-stake-online-games-firm-cubinet

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